Press Releases

March 18, 2009 -- Home&Abroad Expands Fogglight to Support Micro-Site Networks and Affiliate Programs

FOR IMMEDIATE RELEASE: 03/18/09

Contact:
Mark Schroeder, CEO
Home&Abroad
Phone: 303-544-0073
Fax: 303-546-0352
Mark@homeandabroad.com
www.homeandabroad.com

Home&Abroad Expands Fogglight to Support Micro-Site Networks and Affiliate Programs
BOULDER, CO (03/18/2009) – Home&Abroad, a leader in the development of travel technology, announced today the release of Fogglight 2.0, a major upgrade to their award winning on-demand travel tools platform for businesses. The original release of Fogglight in September, 2008 allowed small-to-medium businesses to create individually-branded, high-quality trip planner websites with integrated booking functions and travel services inventory.

The enhancements included in the new release of Fogglight 2.0 greatly expand the capabilities for existing travel companies seeking new and innovative ways to market their services by targeting specific audiences via micro-site networks and affiliate programs.

The new features in Fogglight 2.0 include:

Site Networks - the ability to create networks of websites with integrated booking and planning tools and shared content such as promotions, events, and custom pages;

Content Management System (CMS) - functionality allowing site creators to easily author unlimited pages with WYSIWYG controls and to publish or share that content across a network;

Calendaring - full calendar functionality in which events can be site-specific or shared across a network;

Enhanced SEO Controls - administrative control over site metatags, robots.txt, sitemaps, and page URLs;

Flexible Templates - variable, multi-column layouts with easy-to-manage content blocks and plug-ins that allow filtering of network content (such as articles, events, and promotions) onto site home pages based on tag-based taxonomy, defined by the site creator;
Site Replication - a unique "cloning" technology enables the rapid creation of micro-site networks. Filters can be applied to current sites during the replication process, resulting in new sites with shared branding but unique destination content, logo, and site domain URLs;

Affiliate Management - full administrative control over sites, including unique IDs used for integrated booking and inventory now allow Fogglight to serve as a full-featured affiliate management platform. This capability is enhanced with custom themes, plug-ins, and widgets.

E-Mail Marketing - pre-built message templates allow site managers to target multiple customer lists with marketing and promotional campaigns highlighting travel deals and seasonal specials.

About Home&Abroad: Home&Abroad is a travel technology company based in Boulder, Colorado. Their flagship consumer site, http://www.homeandabroad.com, was rated one of the top 25 travel-related websites by Travel & Leisure magazine in 2007 and has been featured by CNN, CTV (Canada's largest private television network), and many other media outlets. Fogglight, an on-demand platform for travel businesses, was an Innovation Award Winner at the PhoCusWright Travel Innovation Summit in November, 2008.

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For more information about Home&Abroad or Fogglight, please contact Mark Schroeder directly at 303-544-0073 or mark@homeandabroad.com.